News & Updates
Stories, events, and insights from the ASRR team.
Desny has gone live with Alpha for Mannen met een Missie. Leads from his Instagram inbox connect with the CRM process for follow-up, appointments and the wider sales journey.
We are developing an integration between Alpha and Volgjewoning to connect choices made in the home configurator with the buyer process and subsequent support.
From brochure requests and online appointments to personal follow-up in Alpha CRM. Together with Refresh Bathrooms, we are improving the customer journey, with a bathroom configurator in development.
Walk through a complete home in Alpha Studio and see how an extension and dormer change the space. A closer look at how we help buyers understand their future new-build home.
From the texture of brickwork to reflections in glass: Alpha Studio brings home designs to life in Unreal Engine. Explore the images and discover how Studio sits alongside Alpha Web and the mobile app.
We have revisited every screen in Alpha and reworked type configuration from the ground up. A closer look at the decisions behind the redesign, with before and after views of the type and project editors.
Alpha's AI render mode has been rebuilt on OpenAI's latest image model. Frame a view in the viewer, press render, and the massing study comes back as a photorealistic image: same buildings, same street, same light.
The Alpha viewer now streams every surrounding building from the open 3DBAG dataset straight into the design view, and a round of rendering optimizations makes textures load faster and the whole experience noticeably smoother.
A new integration links Alpha to 4PS Construct, the construction ERP built on Microsoft Dynamics 365 Business Central, so buyer choices and project data move straight into the back office that builds them.
We're building a direct integration between Alpha and Exact Online, so relations and contracts made in Alpha flow into your financial administration: no re-typing, no double bookkeeping.
When you buy a new-build home, it's hard to picture what will actually stand around it. We combined 3DBAG and PDOK vegetation data to show buyers their future surroundings, automatically, and without the runaway cost of commercial map tiles.
Most conversations about SaaS security stop at the login screen. The real work is in what happens after something goes wrong: immutable backups, tiered retention, point-in-time recovery, and admin accounts locked down by policy, not by promise.
A buyer should only ever be able to make choices that result in a buildable home. We rebuilt how Alpha enforces that, with auto-fix, conflict detection, and a sandbox to test rules before they go live.
SteelBody already runs a custom coaching dashboard built on our tech stack. Now they've adopted Alpha CRM for the lead and client side, and because both halves share the same foundation, they connect naturally.
Buyer makes a choice. A few minutes later, the corresponding BIM model is in the platform. We built a fleet of Revit workers that automatically processes buyer configurations end-to-end.
Two new ways to capture interest from your website visitors automatically: a configurable brochure widget and a quiz funnel that feeds straight into Alpha CRM.
How we're building a platform that supports the entire concept-based building chain, from land exploration and concept definition to buyer configuration and beyond.
A new real-time realism mode in the Alpha house viewer brings the visual quality of buyer experiences much closer to a photograph, and we finally fixed the ugly hollow walls in cross-section views.
I joined the Diaspora Connect panel at IndiaSoft 2026 to talk about how the Netherlands and India can accelerate each other in construction tech.
Photorealistic artist impressions, generated on demand from a buyer's actual configuration. The image always reflects the real choices being made, not a generic visual made early in the project.
We welcomed Jong Management Den Haag at our office and shared the story behind ASRR, from startup beginnings to building Alpha.
We're developing an Apple Vision Pro application that lets homebuyers walk through their future home in ray-traced real-time, before a single brick is laid.
Our native Alpha Sales App, with full offline access, has been approved and is now available on the Apple App Store.
Burger King Suriname is in the final stages of testing before going live with the platform we've built together.
Refresh Bathrooms has gone live on Alpha: CRM, quotations, and a full customer portal, all in one platform.
After years of development, Alpha Construction, our integrated platform for the construction industry, is officially live and in production.
We've released a collection of free tools, from image compression to SEO checking, available to everyone directly on asrr.nl.
We've completely rebuilt asrr.nl from the ground up: faster, sharper, and designed to reflect where we are today.
We built a data platform for coach Desny Wijsbroek to get a grip on the massive amounts of coaching data, integrating with Trainerize and adding analysis capabilities.
We designed and built a modern corporate website for Rudisa International, one of Suriname's largest conglomerates with over 50 years of history and 38 companies across 12+ countries.
We designed and built a modern website for LiftConsult, the Netherlands' independent lift and escalator advisory firm, trusted by clients like Amsterdam ArenA and Nemo Science Museum.
We built ROInfluence for And Agency Amsterdam, a data platform that captures and visualizes the performance of their influencer and marketing campaigns in real time.
ASRR enters a joint venture with Ramdas Tech to strengthen our presence in the Caribbean and expand our engineering capacity across borders.
